Bachelor of Tourism Hospitality Management (BTHM)

Bachelor of Tourism Hospitality Management (BTHM)
  • About the program
  • Program rules
  • Program courses
  • Academic staff

Program objective: 

The program aims to achieve the following:

  1. Preparing and qualifying students in the field of tourism and hotel management and tourism marketing, and providing them with a high level of knowledge in line with the scientific and technical progress achieved at the international level.
  2. Shaping and developing the student’s scientific and technical personality by benefiting from all the advantages offered by virtual learning, and contributing to strengthening and reinforcing the scientific formation of students in the field of tourism and hotel management and tourism marketing.
  3. Encouraging the conduct of theoretical and applied research in a way that contributes to enriching and developing knowledge, and providing solutions in the field of tourism and hotels in Syria.
  4. Achieving the highest level of interaction between the program and the community with its economic and social institutions, in order to connect the university with the community.
  5. Organizing and holding scientific seminars, conferences and workshops that contribute to enriching contemporary tourism and hotel issues and problems and finding appropriate solutions to them.

Learning outcomes

One of the most important qualities that a graduate of Tourism and Hotel Management should have is the ability to:

Gain knowledge and understanding:

Upon obtaining the certificate, the student will be able to demonstrate knowledge and understanding of:

First: Tourism Administration Specialization:

  1. Learning about the principles, functions and introductions to tourism management.
  2. Learning about the importance of tourism management in modern organizations.
  3. Knowing the nature of the problems faced by the tourism sector and how to address them.
  4. The ability to determine appropriate quantitative and qualitative analysis in the study of issues related to tourism management.
  5. Acquiring a high-level knowledge basis in tourism management.

Second: Hotel Management Specialization:

  1. Learning about the principles and functions of hotel management.
  2. The ability to interpret the significance of numbers and data related to the hotel industry.
  3. Learning about the management of services provided in the hotel.
  4. Learning about the global form of hotel management.
  5. Knowing the nature of the problems faced by the hotel sector and how to address them.

Third: Tourism Marketing Specialization:

  1. The ability to analyze and explain information related to marketing decision making.
  2. The ability to analyze and understand the needs and desires of customers and translate them into appropriate services and marketing options.
  3. The ability to analyze and evaluate strategic marketing alternatives.
  4. The ability to identify appropriate quantitative and qualitative analysis in the study of marketing cases.
  5. The ability to analyze markets and the competitive environment.
  6. The ability to interpret numbers and marketing data.

Professional and practical skills:

Upon obtaining the certificate, the student will be able to demonstrate professional and practical skills in terms of:

First: Tourism Administration Specialization:

  1. The ability to analyze and design work to achieve the goals of the organization.
  2. The ability to effectively interact with the public.
  3. The ability to efficiently undertake the activities related to their job.
  4. The ability to prepare and formulate long-term goals and strategies.
  5. The ability to face problems, make decisions and control.

Second: Hotel Management Specialization:

  1. The ability to provide reception and management services in hotels.
  2. Professionalism in food preparation, hospitality services, customer service and communication with them.
  3. The ability to manage restaurants and how to take care of the food and beverages served in hotels.

Third: Tourism Marketing Specialization:

  1. The ability to prepare studies and market research according to a correct scientific methodology.
  2. The ability to use indicators of data analysis and marketing studies by using appropriate scientific tools and methods.
  3. The ability to develop marketing plans that serve business objectives.
  4. The ability to evaluate the performance of tourism marketing and monitor the implementation of marketing plans.
  5. The ability to use customer communication and service promotion techniques.

General and transferable skills:

  1. The ability to work within a team effectively.
  2. Demonstrating personal commitment and responsibility in completing work according to the profession's standards and ethics.
  3. Gaining positive values ​​in practice, such as honesty, integrity, credibility at work, justice and equality.
  4. The ability of self-management, individual initiative and personal motivation.
  5. The ability to communicate, influence, communicate and present ideas and results by using appropriate means.
  6. The ability to interact positively with others in different personality styles and in different fields of work.
  7. Being self-aware, culturally open and willing to accept others as well as adapt to them.
  8. Self-learning and continuous professional development.

Courses list: 

First - General Courses Block (common to all specializations)

Course name in Arabic

Course name in English

Code

الحضارة السورية (1)

The Syrian Culture1

GSC301

الحضارة السورية (2)

The Syrian Culture2

GSC302

مدخل إلى السياحة

Introduction to Tourism

GIT401

مدخل إلى الإحصاء

Introduction to Statistics Science

GIS402

تعليم إلكتروني

E- Learning

GEL403

مدخل إلى الإدارة

Introduction to Management

GIM404

مدخل إلى المحاسبة

Introduction to Accounting

GIA405

مدخل إلى التسويق

Introduction to Marketing

GIM406

مدخل إلى الاقتصاد السياحي

Introduction to Tourism Economics

GIT407

بناء السيرة المهنية

Career Preparation

Gcp303

مهارات الحاسوب

Computer Skills

Gks304

اللغة الإنكليزية مستوى (1)

English Level 1

Eng1

اللغة الإنكليزية مستوى (2)

English Level2

Eng2

اللغة الإنكليزية مستوى (3)

English Level3

Eng3

اللغة الإنكليزية مستوى (4)

4English Level

Eng4

اللغة الإنكليزية مستوى (5)

English Level5

Eng5

 

 

Second - Core Courses Block (common to all specializations)

 

Code

Course name in English

Course name in Arabic

BTP601

Tourism Planning

التخطيط السياحي

BHS404

The History Of Syrian Arts

تاريخ الفن السوري

BTAS605

Tourism establishments in Accounting

محاسبة منشآت سياحية

BHR604

Human Resources Management (HR)

إدارة موارد بشرية

BTD407

Tourism Destinations Marketing

تسويق المواقع السياحية

BTS502

Tourism services Quality

جودة الخدمات السياحية

BFM504

Financial Management

إدارة مالية

BLT506

Legislations in Tourism & Hotels

تشريعات سياحية وفندقية

BSR59

Social responsibility and work ethics

المسؤولية الاجتماعية وأخلاقيات العمل

BTS401

Tourism Marketing Department

إدارة التسويق السياحية

BSR603

Scientific Research Methodologies

منهجية البحث العلمي

BSP402

Sustainable  Development of Tourism

التنمية السياحية المستدامة

BSM602

Services Marketing

التسويق الخدمي

BCS405

Communication Skills

مهارات التواصل

BMS403

Managing Safe & Healthy Work Environment

إدارة الصحة والسلامة المهنية

BMR508

Management of resorts and tourist villages

إدارة المنتجعات والقرى السياحية

BTE501

Tourism Events Management

إدارة الفعاليات السياحية

BTP505

Tourism Projects Management

إدارة مشاريع سياحية

 

Third - Tourism Administration Courses Block:

Code

Course name in English

Course name in Arabic

TTM501

Cultural tourism

السياحة الثقافية

TTM606

Syrian Intangible Heritage

التراث اللامادي السوري

TTM608

Management of tourist camps

إدارة المخيمات السياحية

TTM610

The Art of Etiquette (Ceremonies & Professional Attitude)

فن الاتيكيت (المراسم وآداب اللياقة)

TTM 615

Feasibility study for tourism establishments

دراسة الجدوى الاقتصادية بالمنشآت السياحية

TTM614

Syrian Tourism Map

الخارطة السياحية السورية

TTM601

Tourism Companies & Travel Agencies Management

إدارة شركات السياحة والسفر

TTM603

Airline Service Management

إدارة خدمات شركات الطيران

TTM607

Creating & Operating Tours & Traveling Products

تنظيم البرامج السياحية والجولات

TTM502

(1)Specialized English

لغة إنكليزية تخصصية (1)

TTM605

Tourism Destination Management

إدارة المواقع السياحية

TTM503

(2)Specialized English

لغة إنكليزية تخصصية (2)

TTM611

Tourism Product Development Strategy

إستراتيجية تطوير المنتج السياحي

TTM612

Tourism auditing

المراجعة والتدقيق السياحي

TTM613

Tourism Information Systems

تطبيقات حاسوبية في السياحة

PTM616

Graduation Project

مشروع تخرج

 

 

Fourth - Hotel Management Courses Block:

Code

Course name in English

Course name in Arabic

THM601

Hotel Operations Management

إدارة العمليات الفندقية

THM602

Introduction To Hospitality Industry

مدخل إلى الضيافة

THM501

Food & Beverage Service (F&B Service)

خدمة الأغذية والمشروبات

THM604

Customer behavior

سلوك العملاء

TTM610

The Art of Etiquette (Ceremonies & Professional Attitude)

فن الاتيكيت ( المراسم وآداب اللياقة)

THM502

Rooms Division Management

إدارة الإيواء

THM607

Purchase & Store Management

إدارة المشتريات والمخازن

THM503

Specialized English 1

لغة إنكليزية تخصصية (1)

THM609

Bar Management

إدارة البارات

THM603

Feasibility study In hotel establishments

دراسة الجدوى الاقتصادية في المنشآت

فندقية

THM605

Hotel Security

الأمن الفندقي

THM610

Event Management

إدارة المناسبات

THM606

Restaurant Management

إدارة المطاعم

THM505

Computer applications in hotel establishments

تطبيقات حاسوبية

في المنشآت الفندقية

TTM503

Specialized English (2)

لغة إنكليزية تخصصية (2)

PHM611

Graduation Project

مشروع تخرج

 

 Fifth - Tourism Marketing Courses Block:

 

Code

Course name in English

Course name in Arabic

TMK601

E-Marketing In Tourism

التسويق الالكتروني السياحي

TMK603

Marketing research in Tourism

بحوث التسويق السياحي

TMK605

Tourism Marketing Communications

الاتصالات التسويقية السياحية

TMK608

Tourist markets

الأسواق السياحية

TMK502

Tourist behavior

سلوك السائح

TMK602

Tourism Marketing Information Systems

نظم المعلومات التسويقية السياحية

TMK501

International Tourism Marketing

التسويق السياحي الدولي

TMK607

Pricing Strategy for Tourism Products

التسعير السياحي

TMK503

Tourism Marketing Information Systems

تطبيقات حاسوبية في التسويق السياحي

THM503

Specialized English 1

لغة إنكليزية تخصصية (1)

TMK604

Tourism product development strategies

استراتيجيات تطوير المنتج السياحي

TMK606

Innovation Marketing in Tourism Industry

التسويق الابتكاري السياحي

TMK609

Digital Tourism

السياحة الرقمية

TMK611

Social Marketing

التسويق الاجتماعي

THM504

Specialized English 2

لغة إنكليزية تخصصية (2)

 

Graduation Project

مشروع تخرج

 

 

Tutors list: